How do you turn every lead into a client? 

1: Realize not every lead is an ideal.

2: For those that are ideal, understand what makes the perfect match between a client need and the freelancer that client chooses. 

Quick Context

This is our secret sauce at Venture L. We make freelancers hiring freelancers as as easy as calling an Uber. Without Venture L this process is heavily manual through email, Slack and spreadsheets. Which is why the freelance economy has been driven by marketplaces and agencies – they do the matching. Now you have the power of matching, both to be the perfect match and make the perfect match with freelancers in your network.

How Leads Turn into Clients

‘No one gets fired by hiring Accenture’. This is the success criteria for most clients. They don’t need the ‘perfect result’, they need to check 3 boxes:

    • Social proof
    • Proof of comparable success
    • Easy and low risk way to get started

1: Social Proof

We all prioritize relationships, and the majority of clients ask their colleagues or existing freelancers who they recommend.

We accomplish this through the referral feature to easily source 2nd and 3rd level connections.

What you can do: Build your cloud of 5-50 trusted freelancers to refer work to and receive work from – (this will be reflected in your Venture page:

2: Proof of Comparable Success

Clients need your past experience with the exact work item.

A work item is broken into:

  • outcome
  • technology used
  • skill
  • industry

Example: Design a website, using wordpress, design & development, Fintech.

We accomplish this through matching your tags and showing filtered views of your portfolio.

What you can do: Update your portfolio with the relevant tags.

3: Easy and low risk way to get started

Clients are busy, want to get started ASAP, but want to start in a low risk way. Ideally, they want to skip the interview and start working.

We accomplish this through clear Call To Action’s (CTA) on your Venture page.

What you can do: Add your CTA – use THIS as a template by copying the form then adding it to your Venture.


About Venture L

We build the software for freelancers to earn more by winning large projects and scaling client accounts. We are NOT a marketplace. We are a productivity suite (Shopify for freelancers).

90% of your earning potential as a freelancer comes from collaboration. You need to refer work between your network, team up, and be there for each other. We use software + science to make collaboration as simple as calling an Uber (literally push button, start working).

We’re exclusive to a select group of global freelancers.

Apply HERE

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CEO of Venture L, Author of The Human Cloud

Matthew R Mottola is a global leader on the Human Cloud - the transition from physical and full time work to digital, remote, independent models.

At Microsoft, in joint partnership with Upwork, he built the Microsoft 365 freelance toolkit - the unlock for enterprises to embrace the human cloud at scale - bringing Microsoft from nascent to an industry leader in under two years.

At Gigster, he built Ideation - enabling freelance developers, data scientists, and product managers to consistently generate what should be built in the software development lifecycle.

His work has been featured by Forbes and Fortune to name a few. He is an international keynote speaker, speaking at leading conferences Remote Work Summit and YPO’s Innovation Week to name a few. He is the author of StartUp Not StartDown, upcoming book The Human Cloud, and contributor to leading industry reports.